Sochi, Russia · available for work
Seven years in a hospitality group, ten food and drink venues opened from scratch. I create the cocktails, cost them, write the technical cards and train the bar. I learned to code because marketing departments kept breaking menus that took me months to build.
01 — Why this is different
The usual process: an agency takes two colours from the brand book, pours the item list into a template and ships a link. Nobody in that chain has ever stood behind the bar on a Friday night.
I come from inside. I know what a drink costs to make, which item has to sit first in its section, and how a menu reads on a phone in a dark room. Those decisions happen before I open an editor — and they are what the price is actually for.
02 — Work
Interactive lobby-bar map · 2026
Eight cocktails, one for each business unit of the group. An isometric diorama map with eight hand-calibrated tap zones, flip cards, and a fortune wheel with Web Audio sound. One HTML file, nothing loaded from outside.
Cocktail menu: digital and print · 2026
Thirteen cocktails across four chapters. A QR version for the table and a print layout built from the same source. The brand book was followed in full — including its rule against capitals and exclamation marks.
Concept for the world’s best bar · 2026
SIPS was ranked number one in The World’s 50 Best Bars in 2023. Their physical product is years ahead; their digital menu was a PDF. This unsolicited concept closes that gap: a 15-sip tasting sequence, three languages, and a before/after mode that reveals the recipe only once you have tasted it.
Cocktail programme for Le Ri · 2026
Three Campari-led cocktails for a fine-dining restaurant. Not a list of drinks but a programme: full recipes, sub-preparations with methods and storage conditions, laid out across eleven pages in the restaurant’s identity.
Facts labels are in Russian — these are the original projects, opened exactly as a guest would see them.
03 — Pricing
My rate is 2 000 ₽ per hour. I didn’t pick that number — I derived it: market averages divided by the hours each package takes gave 1,915, 2,049 and 2,121 ₽ across three independent packages. I rounded down.
66 000 ₽
33 hours
129 000 ₽
64,6 hours
247 000 ₽
123,5 hours
387 000 ₽
193,5 hours
Prices are in Russian roubles. I’ll quote in euros at the day’s rate on request — I’d rather do that than print a conversion here that goes stale. Full price list, all 43 line items with hours: on the Russian page.
04 — Contact
A couple of sentences is enough, plus a link to your current menu if you have one. No twenty-question brief. I answer the same day, in English, Russian or Spanish.